IIMV conducts consultation workshop for ASR dist under NITI initiative
Workshop marked a significant milestone in the six-month project
image for illustrative purpose

Visakhapatnam: Indian Institute of Management Visakhapatnam (IIMV), the anchor institution for NITI Aayog, conducted a Consultation Workshop to prepare a sustainable growth plan for Alluri Sitarama Raju (ASR) district.
Held at IIM Visakhapatnam, the workshop marked a significant milestone in the six-month project. It represents the second phase of the initiative, focusing on stakeholder co-design and the validation of findings generated during the evidence-based first phase.
The workshop brought together senior district officials, including A S Dinesh Kumar policymakers, and key stakeholders. The objective was to jointly shape a roadmap for sustainable and inclusive development.
The programme began with a welcome address by Prof Vijaya Marisetty, Dean (Academics) and Dr B R Ambedkar Chair at IIM Visakhapatnam, and Principal Investigator of the project. This was followed by opening remarks from Prof. M. Chandrasekhar, Director, IIM Visakhapatnam. He noted that, as the only IIM endowed with the Dr B R Ambedkar Chair Professorship, the institute is well positioned to undertake socially impactful projects.
He also highlighted that ASR district is rich in social and cultural capital. The study, he noted, seeks to derive value from these assets through importance-performance analysis.
Addressing the gathering, Dinesh Kumar, said that efforts are underway under the Sampoornata Abhiyan to improve performance across five themes and 46 indicators. He referred to AP’s Swarnandhra Vision 2047, which outlines ten guiding principles to transform the State into a developed and prosperous one, with a focus on product perfection. He noted that the district has strong untapped potential in coffee, pepper, and turmeric.
The Collector emphasized the need to move beyond traditional approaches and focus on quality, branding, and value creation to drive regional prosperity.
Dinesh Kumar also highlighted the importance of the three Cs: convergence, collaboration, and competition, along with coordinated institutional efforts. He commended the IIM Visakhapatnam research team for their efforts so far.

